Great Eastern - Halloween

Topical ads are usually predictable. So for Halloween, we took a sharp left and leaned into satire to expose the real horrors of insurance.

The series explored chilling (yet cheeky) tales of policyholders caught in financial nightmares. By flipping a seasonal moment on its head, we created one of the few TikTok and IG campaigns that sparked engagement, generated leads, and went on to win some recognition at the local award shows.