Johnnie Walker

This idea isn't storytelling in the traditional sense. It was fan-led, culture-first, and rooted in participation, a way to walk forward by honouring what we’d left behind.

To support the bar community post-pandemic, Johnnie Walker launched #WalkInWithJohnnie. This was a campaign that invited people to return to their favourite bars, not with a drink in hand, but with an empty glass bottle. A symbolic gesture of letting go of the past. These bottles were then transformed into Striding Man installations by local artists turning personal relics into symbols of progress.