Johnnie Walker

The campaign aimed to support the bar community and inspire consumers to responsibly return to their favourite bars. With things gradually opening again post the pandemic, Johnnie Walker wanted to play its part in bringing bar culture back to life, responsibly. The launch of #WalkInWithJohnnie is a call to action that is completely in step with the philosophy of the brand. No pause is permanent, no interruption is final. There are new memories to be made, new experiences to be enjoyed and a new tomorrow to be explored. The digital campaign culminated in an on-ground activation that resonated with people and make each patron’s return to their favourite bar an unforgettable one. The digital film ran on Johnnie Walker India’s Instagram and Facebook channels. The film showcases people walking into their favourite bars with empty glass bottles, leaving behind the memories of the months gone by and stride towards renewed and newer experiences.